Tag Archive: seo


Well, perhaps they have no time to think about a website if they are growing fast, either way they are missing out on potential business and the benefits a website can bring by streamlining business processes and generating new sales.

The research by BT Business analysed the websites of the Real Business Hot 100 and found that almost half of businesses are losing potential customers through missing webpages 404 errors.

Overall less than 4% of the firms had optimised their website for search – seo, and over 40% had poor use of meta tags (title, description, keywords), if so few high growth firms have optimised their website, this might give you some idea of the opportunity available. Use optimisation to get top listings and trump competitors. A relatively small monthly investment in optimisation and social networking can pay very good returns and increase web traffic significantly.

Rubber Dragon offer a selection of search optimisation packages for businesses including keyword and traffic analysis, copywriting for search, domain setup, meta tag amends, social networking, online promotion and link building. We can pretty much guarantee to increase traffic to your website based on previous experience and track record, checkout some of our other posts about online promotion to see case studies.

The research was carried out for BT Business by Latitude and covered the websites of the Real Business Hot 100, a list of the UK’s fastest growing private companies from realbusiness.co.uk.

swindon brunelTop Ten Swindon websites you should register with to improve your local online presence.

Whatever you might be looking for the chances are you are looking locally, and connecting with local customers is key for most businesses too, which is why local online advertising is so important.
With a thriving economy, Swindon has more than it’s fair share of online news websites and directories offering a host of online advertising opportunities for local webmasters. It’s also worth remembering that the big search engines, Google, Yahoo, and Bing all display local search results and allow website managers to add listings for free.

The Swindon Advertiser includes a trade directory but the free listing includes only a company name and telephone number. Weblink (together with description, address and service listing) is available for £156.

Swindon Link Magazine, offers free text link ads and placement in their business directory to advertisers, banner adverts currently available for £20 per month.

OpenSwindon.co.uk offers free weblinks, banner advertising starts at £50 for one year.

Swindon Web, £180 a year for a link in the A-Z directory, banner advertising from £420 a year or £35 a month.

Swindon Business News, targets business users in particular, banner placement available.

Swindon Directory at swindon-directory.com offers free links and free banner advertising for a short time and The Swindon Directory at theswindondirectory.co.uk also offers free listings, though the interface is a bit clunky.

Gumtree Swindon, probably the best place for local classifieds, and is also handy for link building.

Touch Local and The Best of Swindon are really nationwide websites with a focus on local search.

So, off to work now, prepare your website details and try to visit as many of the above websites as possible to start improving your search traffic. Oh, any websites we’ve missed? Do please let us know!
Photo at the top features Brunel who helped put Swindon on the map when the town featured as a major junction between Bristol and London along the Great Western Railway.

One month after the launch of our Photo Gallery solution, we have some positive results, one gallery sold, over 700 visitors in the first month, over 20 back links generated, Google Page Rank = 3 and a new order form and online payment facility introduced.

Following launch we spent a lot of time contacting photography related websites to request links, that gave us some initial traffic, we have over 20 back links linking to our website, thanks to which our Google page rank shot up from 0 to 3 in the space of a few weeks. That in turn has generated traffic from Google search.

During September we contacted over 400 photographers at ecademy.com and received a lot of positive responses, the main concern from potential customers was the lack of an online sales facility. That’s been fixed, Photo Gallery now has an online shopping facility, the administrator can create products, such as a print, poster, digital file, jigsaw etc.) and associate particular photographs with those products.

One Photo Gallery was sold and completed within two weeks for Workshop No.5, a stained glass window artisan wishing to present his collection of unique decorative mirrors, his new website is available at: http://www.workshopno5.co.uk

Online Promotion – The Next Phase
We will be spending more time on back link generation and email marketing through social networking websites such as ecademy.com

In addition we plan to advertise in a national magazine aimed at photographers, if anyone has any ideas on where is good to publish, please let us know.

Online Promotion Campaign Summary
Following the launch of www.photo-gallery-website.co.uk at the beginning of September 2008, our online promotion campaign produced good results:

  • Our Google Page Rank = 3
  • Over 700 visitors in the first month, almost half of them from Google search.
  • Over 20 back links created linking to our website.
  • One Photo Gallery sold and completed for Workshop No.5, a stained glass window artisan wishing to present his collection of unique decorative mirrors.

If you’d like us to promote your website online, please get in touch, visit www.rubberdragon.com for more details. If you have a photo related website we’d be happy to exchange links, please let us know!

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