Category: Online Promotion


After a good few years and a number of reincarnations, our online tshirt shop has finally been put live at www.wickedtshirts.co.uk offering original unusual tshirt designs, genuine fair trade tshirts. At launch we have just 27 designs available in three categories of tshirt, tattoo tshirts, fruit tshirts and asymetric tshirts (whatever that means).tattoo tshirts
The response has been muted, of course some of the designs are liked when we have asked people, but without any whauuu, we’ve had no response from web users and still waiting for our first sale, but traffic has risen from next to nothing to an estimated 200+ visitors this month. I’m still not sure on the design, would like to make some changes (actual tshirt icons along the bottom), navigation isn’t obviously intuitive and we should do some photo shoots showing the tshirts in action.
We aren’t running Wicked Tshirts as a business yet, it’s more an experiment to illustrate how we can build interesting, functional and effective websites. Wicked Tshirts uses our photo gallery solution and plugs into online payment so it’s easy to use for displaying products and selling them.
Apart from the website interface, we need to get some better tshirts done, I’m thinking some mismatch colour patches with elements of gold and silver, calling it colour kitsch, something completely unusual and different, but it’s massive market out there, hundreds of established online tshirt shops already in the game.

Rubber Dragon goes Twitter

Our Twitter account finally comes alive. Testing it out to see how it works as an online promotion tool. http://twitter.com/rubberdragon

One month after the launch of our Photo Gallery solution, we have some positive results, one gallery sold, over 700 visitors in the first month, over 20 back links generated, Google Page Rank = 3 and a new order form and online payment facility introduced.

Following launch we spent a lot of time contacting photography related websites to request links, that gave us some initial traffic, we have over 20 back links linking to our website, thanks to which our Google page rank shot up from 0 to 3 in the space of a few weeks. That in turn has generated traffic from Google search.

During September we contacted over 400 photographers at ecademy.com and received a lot of positive responses, the main concern from potential customers was the lack of an online sales facility. That’s been fixed, Photo Gallery now has an online shopping facility, the administrator can create products, such as a print, poster, digital file, jigsaw etc.) and associate particular photographs with those products.

One Photo Gallery was sold and completed within two weeks for Workshop No.5, a stained glass window artisan wishing to present his collection of unique decorative mirrors, his new website is available at: http://www.workshopno5.co.uk

Online Promotion – The Next Phase
We will be spending more time on back link generation and email marketing through social networking websites such as ecademy.com

In addition we plan to advertise in a national magazine aimed at photographers, if anyone has any ideas on where is good to publish, please let us know.

Online Promotion Campaign Summary
Following the launch of www.photo-gallery-website.co.uk at the beginning of September 2008, our online promotion campaign produced good results:

  • Our Google Page Rank = 3
  • Over 700 visitors in the first month, almost half of them from Google search.
  • Over 20 back links created linking to our website.
  • One Photo Gallery sold and completed for Workshop No.5, a stained glass window artisan wishing to present his collection of unique decorative mirrors.

If you’d like us to promote your website online, please get in touch, visit www.rubberdragon.com for more details. If you have a photo related website we’d be happy to exchange links, please let us know!

Giant Squids!

Squidoo

There are lots of websites around where you can publish your own material, Squidoo.com is one which seems particularly cool and ideal for anyone involved in webmarketing, because Squidoo.com allows you to quickly create pages (called lenses) about particular topics and to include weblinks to your websites. Very easy to use with a comprehensive user admin, it’s also a community website so there is also plenty of scope for making contact with other Squidooers. Finally, you can earn money through the ads which Squidoo.com places on your lens.

We setup our Squidoo today, if you are involved in website design or have a website you’d like to promote, it’s well worth a look: http://www.squidoo.com/beautiful_website_design

Expect an update at some point on Squidoo.com performance.

the First Post

I’ve heard so many good things about blogs, finally it’s time to give it go.

Location is Swindon, England, it’s a rainy miserable November evening, Rubber Dragon (my company) is my main focus these last days, we are seeking new projects and have run a mailshot to 300+ local companies; anticipating results over the next few days.

Met my business partner Steve earlier in the evening at the GW pub next to the railway station, our mutual project (recently launched) is Meet the Kids, a family friendly website with colour and animation designed for parents who wish to keep their loved ones updated about the kids, generally we boosted each others enthusiasm; in particular we discussed online promotion … and my action point was to kick start this blog.

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